01Audit
Audit.
The Free Visibility Audit includes a look at how you currently follow up: what happens after someone enquires, and what your list is worth.
Email Marketing and Automation
Email Marketing. The leads you already paid for are sitting in a spreadsheet.
Every past enquiry, old client and event contact in your database cost you something to acquire. Email is how you stop letting that investment go quiet.
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THE PROBLEM
The most expensive list in your business is the one nobody emails
Think about how much you spend to earn one new enquiry: the ads, the SEO, the networking breakfasts. Now think about the enquiries from the last two years that did not convert straight away. Where are they? For most businesses, the honest answer is a CRM nobody opens, or worse, an inbox. Those people already raised their hand once. Most did not say no; they said not yet. New premises not signed, financial year not ended, current provider not quite annoying enough to leave. When the timing finally turns, they will contact whoever they remember. If the last they heard from you was an automated quote email in 2024, that will not be you. The generic monthly newsletter does not fix this, because people delete what feels like it was sent to everyone. Email that works is specific: the right message, to the right slice of the list, at a sensible rhythm. That is what we build.
What's included
What our email marketing services include
List Cleanup and Segmentation
First job: sort the database. Past clients, open leads, cold contacts and referral partners should never receive the same email, because they do not have the same relationship with you. Segmentation is unexciting and it is where most of the results come from.
Nurture Sequences
Automated series for the "not yet" leads: useful, low-pressure emails that answer the questions people have while deciding, spaced out over weeks or months. Written once, working around the clock, so a lead from last spring still hears from you without anyone remembering to follow up.
Newsletters People Actually Open
A regular email worth the space it takes in an inbox: one useful thing, one piece of proof or news, one clear way to act. Written in your voice, at a rhythm you can sustain. Frequency you keep beats frequency you announce.
Automation and Triggers
The follow-up email after an enquiry. The check-in when a proposal has sat quiet for a week. The annual reminder before a client's key date. Small automated messages at moments that matter, set up once inside your existing tools.
Platform Setup (Mailchimp, GoHighLevel and others)
We work in the tools you have or help you choose, and we set up the unglamorous essentials: sender authentication so your emails land in inboxes rather than spam, tracking so opens and clicks mean something, and templates your team can reuse without breaking.
Reporting on Replies and Revenue
Open rates are a pulse check, not a result. We report on what matters: replies, clicks to the website, bookings, and enquiries that came back to life because an email landed at the right moment.
Email Marketing Process
How our email marketing process works
02Sort
Sort.
Clean and segment the database so every message has a defined audience.
03Build
Build.
Sequences, templates and automations, set up in your platform, owned by you.
04Send
Send.
A sustainable rhythm of newsletters and campaigns, drafted for your quick approval.
05Refine
Refine.
We watch what gets opened, clicked and replied to, and write more of that.
Why Agilis Media
Why choose Agilis Media for email marketing?
Because email is where our accounting-firm upbringing pays off most visibly: it is the channel with the clearest arithmetic in marketing.
You are not paying per click or bidding against competitors. You are writing to people who already know your name, using a list you own outright. That makes email the cheapest enquiry source most businesses have, and the most neglected, usually for a human reason rather than a technical one: nobody in the business has time to write it, so it silently stops. Our job is to make it run without depending on anyone's spare Friday afternoon.
The craft matters more than the software. Every email platform can send a campaign; the difference between mail that gets read and mail that gets deleted is whether it sounds like a person with something useful to say. We write emails the way you would talk to a client across a desk: plain language, specific examples, one clear point. And we hold a strict rule about frequency, because the fastest way to burn a list is to email it whenever sales are slow. A list treated with respect keeps performing for years.
Email is also the multiplier on everything else we build. The article we wrote gets a second life in the newsletter. The lead that came from Google Ads gets nurtured instead of forgotten. The past client hears from you the month before their busy season and remembers to refer their neighbour. On its own, email is a good channel. Connected to the rest of your marketing, it is the part that makes the whole system pay twice.
We build email marketing for service businesses across Brisbane, Australia and New Zealand, in the industries where decisions take months and the follow-up decides who wins.
FAQs
Email Marketing FAQs
Yes, and for service businesses it is often the best-returning channel they own, precisely because it is unfashionable. You own the list, there is no auction for attention, and you are writing to people who already know you. The businesses that stopped doing it left the inbox quieter for those who kept going.
A rhythm you can sustain beats an ambitious one you abandon. For most service businesses that is a fortnightly or monthly newsletter, plus automated sequences that run on their own. The real answer is set by whether you have something worth saying, and part of our job is making sure you always do.
Australia's Spam Act requires consent, identification and a working unsubscribe link, and we build all three into everything we send. Beyond the legal floor, the practical rule is stricter: only email people who would recognise your name, because everything else damages your sender reputation and your actual reputation at the same time.
Often yes, with care. The wrong move is blasting the full list cold, which triggers spam filters and complaints. The right move is a gradual re-introduction: a short, honest email to recent segments first, cleaning as you go. We have a process for exactly this situation, because almost every client arrives with one of these lists.
The one that fits your business, and often the one you already have. We work regularly in Mailchimp and GoHighLevel among others. Platform choice matters far less than list quality, segmentation and what the emails actually say, which is where we spend the effort.
Find out what your database is worth
The Free Visibility Audit includes your follow-up: what currently happens after someone enquires, and where leads are going quiet. Written report, yours to keep.