Audit.
The Free Visibility Audit includes a look at your current social presence: what a prospect sees when they check you out today.
Your customers check your social pages the way they check your reviews: quickly, quietly, and before they contact you. We make sure what they find helps them say yes.
Most business social media follows the same script. A quote graphic on Monday. A public holiday post. A photo from the Christmas party in December. The page stays technically alive, and it does absolutely nothing for the business. Here is what that misses. Very few people who see your posts are ready to buy that day. Social media rarely wins the customer on the spot. What it does is decide what people find when they check up on you, and it keeps your name in their head for the month when they finally need what you do. A page full of filler tells a prospect nothing. A page full of real work, real people and real answers tells them you know your craft. That is the difference between keeping a page active and building a reputation. We do the second one.
Which platforms, what to say, how often, and what it is all for. A Brisbane accounting firm does not need TikTok dances; it needs LinkedIn posts that make business owners think "this firm gets it." Strategy is choosing where your customers actually are and showing up there properly.
A monthly calendar built around the questions your customers ask and the work you are proud of. Posts, graphics and captions written in your voice, not agency-speak. You approve everything before it goes out, and after the first month that takes you minutes, not meetings.
For accountants, brokers and consultants, LinkedIn is the room where your next client is already standing. We build founder-led and firm-led content that shows expertise without the humble-bragging: real observations, real client problems (anonymised), real opinions.
Organic posts reach the people who already follow you. Paid social reaches the ones who should. We run Meta and LinkedIn campaigns targeted by location, interests and job titles, with the same discipline as our Google Ads work: tracked, tested, and reported in cost per enquiry where the goal is leads.
Comments answered, messages responded to, reviews acknowledged. Slow replies on social read the same way as an unanswered phone. We keep the front desk staffed.
Followers and likes are easy to grow and easy to fake. We report on the numbers connected to business: profile visits, website clicks, enquiries that mentioned they found you on social, and how content is feeding the rest of your marketing.
The Free Visibility Audit includes a look at your current social presence: what a prospect sees when they check you out today.
Platforms, themes, tone and posting rhythm agreed up front, matched to where your customers spend time.
A month of content at a time, sent for your approval in one batch.
Posting, scheduling, comments and messages handled.
Monthly, we look at what earned attention and enquiries, and shift the plan toward it.
Because we treat social media as part of how you win customers, not as a separate hobby the business pays for.
Watch how a real customer behaves. They hear your name from a friend, or find you on Google, or see your ad. Before they contact you, they look you up. Your website, your reviews, and your social pages, in whatever order. If the socials show a business that clearly knows its work and last posted this week, you just got easier to trust. If the last post is from 14 months ago, a small doubt creeps in that you never get to argue with.
That is why our Brisbane social media marketing is built around proof rather than noise. The content that works for service businesses is rarely clever. It is a before-and-after. A plain-English answer to a question clients ask every week. A team member explaining one thing they wish customers knew. That material earns trust, and it does double duty: the questions that get engagement become blog posts, the blog posts feed the SEO, and the whole system compounds instead of starting from zero every Monday.
We are also realistic about what social media can and cannot do, and we will say so before you spend. For most service businesses, social is a trust builder and a stay-in-touch channel, with paid social as the lead driver when the offer and audience are right. Anyone promising a flood of clients from organic posting alone is selling you a lottery ticket. We would rather build the version that works: consistent, credible, and connected to your website, your email list and your search presence.
Based in Brisbane, working with service businesses across Australia and New Zealand, we run social media for the kinds of firms where reputation does the selling: accountants, brokers, trades, consultants and professional services.

The ones your customers actually use, which is usually fewer than you think. For professional and B2B firms, LinkedIn plus one of Facebook or Instagram covers most of the ground. For trades and local services, Facebook and Instagram do the heavy lifting. Two platforms done well beat five done thinly, every time.
Consistency matters more than volume. Two to four good posts a week, sustained for a year, will outperform a daily blitz that dies in March. We set a rhythm you can actually keep, then hold it.
Sometimes directly, through paid campaigns and messages, but more often it works as the trust layer: people find you elsewhere, check your socials, and then enquire. That influence is real but partly invisible, which is why we track profile visits, link clicks and "how did you hear about us" answers rather than pretending every like is a lead.
It helps more than almost anything else, especially on LinkedIn, where a founder's post typically travels much further than the same words on a company page. But it is not compulsory. We work with whatever you are comfortable with, from full founder-led content to a team-and-work focus that never puts you on camera.
Organic posts reach people who already follow you and anyone the platform chooses to show them to, which is free and unpredictable. Paid social reaches exactly who you target, for a price. Organic builds the reputation; paid puts it in front of new people. They work best together.
The Free Visibility Audit includes your social presence: what shows up, how current it looks, and how it compares to the competitors your customers are also checking. Written report, yours to keep.
