The Traffic Was There. The Right Enquiries Weren't — AgilisCA | Agilis Media
Case Study — Chartered Accounting

The traffic was there. The right enquiries weren't.

AgilisCA's tax advisory team had deep expertise in property investment — the kind of knowledge that takes years to build. But the website wasn't doing its job.

Client  AgilisCA Industry  Chartered Accounting Services  SEO, Content, Conversion, Credibility Building
0%
Website traffic growth, year on year
0+
Marketing-driven enquiries generated through the website
<3s
Site speed held under 3 seconds throughout
The Starting Point

Capability that wasn't finding its audience.

The firm had a genuinely strong tax advisory team, particularly on property investment, structuring, and long-term tax planning for people building a portfolio. That expertise just wasn't reaching the people who needed it. Traffic came through the site, but it wasn't converting into anything meaningful, and nobody could point to a clear line between the marketing work being done and the pipeline actually filling up.

People were landing on the site and leaving without ever picking up the phone, and the leads that did come through often had nothing to do with what the firm actually specialised in.

The setup
A capable, specialist tax advisory team
The traffic
People were finding the site, but not enquiring
The mismatch
No clear link between marketing activity and new business
The brief
Build a steady flow of enquiries from the right people
The Approach

Meet the search, then earn the click.

Search Strategy

Finding the right search terms

We looked at how property investors actually search when they need help, phrases like "property accountant" and "investment property tax advice," and built the SEO strategy around those exact terms rather than generic tax keywords.

Conversion

Rewriting the pages people land on

Service pages got rebuilt to speak directly to an investor's actual worry, easier to trust, easier to act on, with a simpler path from reading the page to sending an enquiry.

Credibility

Building trust before the first call

We introduced a structured Google Review push, kept messaging consistently client-first, and shortened the discovery call model so the first conversation asked less of the client's time.

Internal Alignment

Getting the advisory team in the loop

Marketing didn't work in isolation. We worked directly with advisors to sharpen referral pathways between divisions and make sure inbound leads actually got followed up, not left sitting in an inbox.

The Numbers

What the traffic turned into.

SEO & Content

Search-driven
0%
Year-on-year growth in website traffic
0+
Marketing-driven enquiries generated through the site
<3s
Site speed maintained despite the growth in traffic
Property
Content emerged as the single biggest source of enquiries
Improved
Rankings for the high-intent, service-specific terms investors actually use
The Real-World Bit

Relevance, not just more of it.

The point was never to get more people onto the website. It was to get the right people there.

"This wasn't about doing more. It was about doing the right thing more often, and having it show up in real conversations."
— The Agilis Media Team
What's Next

Where this goes from here.

The next phase pushes into adjacent services like SMSFs and structuring, backed by deeper content built around real client questions, with ongoing work to keep sharpening lead quality as the volume grows.

Marketing For Growth

Got expertise sitting on your website, waiting to be found?

That's exactly the kind of gap we like closing. Let's build a marketing system that gets the right clients to the right service, consistently.

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